Archive for November, 2012

I want to introduce you to Bullet Blues, an up-and-coming brand of premium designer jeans for men and women that is on the cusp of becoming the next great American denim brand.

What sets Bullet Blues apart from the stiff competition in the denim jeans industry is the extremely high quality of their product and their unwavering commitment to using American labor as well as American-made materials to construct their clothing.

Let’s face it, in this era of global supply chains and rampant outsourcing, there aren’t many clothing brands left that can make that kind of claim. 

Many iconic American brands of jeans that were once proudly made in the USA – think Tommy Hilfiger, Polo, and countless others – are now made in factories overseas.  And while clothing made by brands like these are often adorned in red, white, and blue – suggesting American patriotism in every way – when it comes to investing in American workers, most brands check their patriotism at the door in favor of heftier bottom lines.

Not Bullet Blues.

As the rest of the denim jeans industry continues to move toward outsourcing, Bullet Blues is moving in the opposite direction. They currently make every pair of their jeans in the USA, and as they ramp up production, they are committed to keeping every pair made right here in America.

As Bullet Blues Founder Isabelle Benoit explains it, their brand’s two best selling points – superior quality and American construction – are closely related.  It’s not just that Bullet Blues happen to be extremely well-made and constructed in the United States; they are extremely well-made because they are made in the USA.

When Isabelle was establishing the Bullet Blues brand, she decided early on that her clothing would be made in the USA.  But as she began to sample fabrics and make prototypes of her designer jeans, she quickly realized that she simply could not do the kind of quality control she demanded from half-way around the world.  The quality of her product depended on her close oversight of the entire production process and quality American construction.

The end result was spectacular.  Bullet Blues are true designer jeans.  That means they have superb design, superior construction, and a great fit.  Just the qualities you would want in your new favorite pair of jeans.

Let me make this clear: When I talk about Bullet Blues, and what great pair of jeans they are, I’m speaking from my own personal experience. 

I’ve owned a pair for about six months, and they are the best pair of jeans I own by a long-shot.  They look great, which makes them my go-to jeans for a night out on the town. But they are also very comfortable.  They are quite simply the best pair of jeans I have ever owned.

If you are looking for a great pair of designer American-made jeans, give Bullet Blues a try.  Ladies can buy a pair of Bullet Blues from M.i.U.S. Collection, a wonderful online boutique featuring a superb collection of American made clothing and apparel for women, by clicking here

If you try these jeans, I’m sure you’ll love them, and your purchase will be helping a small business that is committed to growing and creating jobs in the United States.

That’s the kind of company I want to support.

Until next time, here’s to doing what we can to support our country by buying American.


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